About Anestesia
Our Essence
In a world where noise is mistaken for luxury, Anestesia was born as a quiet revolution. Our journey began with a belief that true impact is felt, not heard a philosophy inspired by the natural beauty and authenticity of the Andaman and Nicobar Islands.
Our Philosophy
We are dedicated to crafting fragrances that amplify your individuality. Every creation is a tribute to authenticity, blending artistry and integrity to ensure your presence is unforgettable never loud, always memorable.
Our Principles
We value craftsmanship, purity, and honesty above all. Each decision is guided by our commitment to quality, ethical sourcing, and respect for your unique story. At Anestesia, every fragrance is a promise of excellence.
The Artisans Behind Anestesia
Meet Our Creators
Founded by visionary founders, Anestesia is built on craft, quiet confidence, and uncompromising love for fragrance.
Jayakumar
Co-founder
Jayakumar is the creative pulse and commercial force behind Anestesia, shaping how the brand looks, feels, and emotionally connects with its audience. With a sharp eye for hyperreal detail and visual purity, he transforms fragrance into a story you can feel even before the first spray. Blending brand storytelling, consumer psychology, and data-led marketing, he elevates Anestesia’s presence across digital and physical touchpoints ensuring every interaction feels intentional, premium, and deeply personal.
Josvin John
Founder
Born in the Andaman and Nicobar Islands, Josvin John grew up surrounded by salt air, tropical blooms, and coastal woods an environment that shaped his instinct for scent. Trained as a Mining Engineer, he eventually turned from minerals to emotions, refining his craft through inspiration drawn from Italian perfumery and European fragrance traditions, to create Anestesia premium perfumes crafted for the Indian climate, delivering Italian-inspired elegance with lasting performance suited to everyday Indian life.